Manager, Public Relations & Digital Marketing 

Post Date: 19 June 2020

Location: Hong Kong

Responsibilities

• Responsible to develop market strategies, action plan, timely implement and manage all marketing and PR related activities in India & Dubai markets and assist the Senior Manager to explore opportunities to develop other countries in South Asia & Middle East (“SAME”) in order to grow awareness about Hong Kong among India/SAME’s target segments and drive visitor arrivals into Hong Kong.
• Devise the digital marketing and PR strategies to drive reach, visibility and engagement with media and consumers to strengthen Hong Kong’s position as a most desired travel destination in the SAME markets.
• Conceptualise and execute promotional campaigns through HKTB appointed agencies and/or contractors in India / other countries in SAME to implement all Public Relations & Digital Marketing strategies and plans by leveraging mega events and key happenings in Hong Kong.
• Develop strong business relationships with Indian media publications, influencers, journalists, key opinion leaders.
• Manage and guide Public Relations consultants / agencies to ensure that the PR programs and yearly public relations objectives and plans are attained.
• Solicit impactful in-market media and non-media partnerships / initiatives that will boost Hong Kong’s destination visibility and appeal and ultimately drive arrivals into Hong Kong.
• Implement and oversee in-market digital & social initiatives / partnerships.
• Drive digital traffic to destination website – discoverhongkong.com by co-creating compelling content relevant for India / SAME market to generate page visits and views.
• Drive effective digital, mobile & social campaigns to ensure campaign objectives, KPIs, and overall business direction are met.
• Oversee in-market social pages and create a sizable fan base and continue to grow the page with consumer engagement programmes.
• Constantly be abreast of and review the digital & social landscape to sharpen the marketing strategies and plans in place.
• Monitor and analyse the market trends and recommend appropriate actions to capitalise on the trends.
• Prepare consistent annual business plans and business plan presentations for the team head.
• Provide consolidated and consistent budget planning, market intelligence collection and unified monthly reporting for management’s review and delivery.

 Requirements

• University degree holder in Marketing, Communications or other related disciplines with minimum 10 years of relevant working experience.
• Detailed understanding of media both mainstream and digital, tourism and/ or travel trade business, preferably related to India or other countries in SAME.
• Good media relationship and networks.
• Strong background of achievements in marketing, digital, social, and mobile marketing.
• Proven track record of regional or global marketing management experience.
• Experience in, and thrives on meeting aggressive KPI targets in a marketing environment.
• Strong drive for success, excellent influencing skills and be able to operate effectively at all levels of seniority.
• Strong communication, interpersonal and organisational skills.
• Strong analytical and presentation skills in explaining complex strategies with excellent marketing and business logic.
• Self-starter, outgoing and able to work independently under pressure and tight timelines.
• Strategic mind set with problem solving and negotiations skills sets.
• High proficiency in written and spoken English is essential.

Application Method

Interested parties please send resume with present and expected salary by clicking “Apply Now”.

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